We can't say exactly how it happened, but somewhere along the way we got very popular. Our customers are fanatics, really beyond what's reasonable based simply on our great service. Don't get us wrong; we are proud of our made-from-scratch pizza and breadstix, but the way people act you would think that we've been lacing our sauce with a special addictive ingredient!

In fact on December 31, 2005 approximately 120 fanatic customers, many who began to line up the night before, waited in twenty degree weather for the grand opening of our Wauwatosa, Wisconsin franchise. This is what Toppers is all about. Our core purpose is to build an extraordinary company that brings together families, friends and fanatics for food and fun. We believe that if you live with integrity, have fun, build something special, bring it with passion and give customers what they want that you will have a successful business that you will enjoy running.

The cornerstone of our menu is variety. Our distinct advantage over the competition is that on average 70% of our sales come from the most unique offerings on our menu—House Pizzas, Topperstix™ and Grinders to name a few. Bottom line: the Toppers menu offers the perfect blend of variety and quality.

Some of our most popular items include our House Pizzas, like the California Topper, the Taco Topper™, and the Potato Topper™. Our House Pizza line gives us a huge competitive advantage in the marketplace because we offer so many more choices than just the traditional pepperoni pizza.

Another signature product line is our Topperstix™. These cheesy, awesome Breadstix™ have a fiercely loyal following in every market we enter. They are incredibly popular as a side item in our Single Order, but our famous Topperstix Triples are often ordered as a stand-alone snack or meal. We have several different varieties, such as our Original Breadstix™, Pepperonistix™ and Tacostix™.

Our oven-toasted sandwiches, also known as Grinders, are not your typical wimpy subs. They're loaded with deli meats and real Wisconsin cheeses. Our Grinders are popular with our customers as either a lunch or dinner meal. Traditional pizzas, Buffalo wings, potato chips, and cold drinks round out our menu.

What is the financial criterion to qualify for a Toppers Pizza Franchise?
After subtracting your total liabilities from your total assets, as listed in the financial information section of your Personal Profile Application, you must have a minimum net worth of $100,000. Rent, household goods, jewelry, and other personal items are not considered for net worth totals. If your net worth is below $100,000 you can still qualify for a Toppers Pizza franchise by securing a partner whose net worth does meet our minimum requirement. You would need to supply us with a resume and Personal and Financial Application for each member of your potential franchise group.

Does Toppers Pizza Inc. provide financing?
No, we do not offer direct or indirect financing, nor do we guarantee your notes, leases, or other obligations. Obtaining financing for your Toppers Pizza is one of the steps that you will need to complete on your own. However, we can provide you a list of companies that specialize in restaurant and restaurant equipment financing.

What kind of experience would make me a qualified applicant?
Obviously, applicants who have managed people in the restaurant industry or the pizza delivery business are especially well-prepared for the work required. Retail managers or those who have retail business experience also have very useful skills. While such experience is helpful, it certainly is not a requirement. Most people in the restaurant business today came from totally unrelated fields without any intention of owning a restaurant. Once in, they found that it is consuming and rewarding work that can provide a lifetime of challenges and opportunities. Our extensive management training program and the ongoing guidance from your franchise representative more than prepares you to manage and operate your store.

Do I have to personally manage my store?
Yes. We are an owner/operator franchise system. At least one partner has to maintain a 50 percent ownership in the operating company and must be involved full-time in day-to-day operations.

What is a UFOC?
Uniform Franchise Offering Circular. This document explains the key points of the franchise relationship, including all services and support the franchisee can expect of Toppers Pizza Inc. and the legal franchise agreements. Because it is complex and detailed document we will not send it directly to you. We prefer you receive it at our first personal meeting. That way, we can walk you through each section to ensure you understand each party's obligations to one another.

How much can a Toppers Pizza store earn?
The amount of money you may earn will depend on many factors, including: how well you manage your store and control variable costs, local marketing and advertising, the cost of your investment, and other circumstances. Unlike many franchisors, however, we do publish an "earnings claim" in our Uniform Franchise Offering Circular. This earnings claim contains certain historical gross sales information for existing Toppers Pizza stores as well average cost information. We can provide you with our proforma spreadsheet so you can plug in sales and cost assumptions to create your own 5 year financial statements and break-even projections on a high, medium, or low basis.

How long does it take to open a Toppers Pizza store?
On average, it will take 6 to 9 months from the time you sign the franchise contract to the time you turn on your open sign.

Can I open multiple stores in one area?
Yes, we will make area development agreements with qualified individuals. We offer Area Development Agreements (ADAs) to develop specific geographic areas. The terms of the ADA (including the number of stores to build and time requirements to have units opened) are determined by the available territory, the "potential" of the area to support new Toppers Pizza franchises, the number of stores the franchisee agrees to build, and the ease or difficulty of development within the specific geographic area. The "potential" for the area is determined by Toppers Pizza Inc. based upon population, demographics, competition presence, and other factors.

How do I know another Toppers Pizza franchises will not be built across the street or down the road from my location?
Toppers Pizza will grant you a specific "Protected Delivery Area" surrounding your store, which prohibits development of another store within that area. Our Uniform Franchise Offering Circular discusses this subject in greater detail.

Do franchisees pay a continuing fee or royalty?
Franchisees pay a fee of 5% of gross sales on a weekly basis. This fee permits you to use the Toppers Pizza name, trademarks, logos, and operating systems. It also provides access to new product and systems development, purchasing power discounts, and continuous and comprehensive ongoing support.

What about advertising and advertising fees?
Franchisees are required to spend each calendar month an amount equal to 3% of their gross sales from the preceding calendar month for local advertising and promotion. Most franchisees spend more than this in order to grow their business. Franchisees also must remit a weekly advertising and marketing fee of 1% of gross sales to Toppers Pizza's Advertising Fund. This fund is used to meet any and all costs of maintaining, administering, directing, and developing advertising materials for the Toppers Pizza chain.

Do I need a fleet of cars to maintain delivery service?
You will employ delivery drivers possessing satisfactory driving records, valid drivers licenses, and insurance certificates. Drivers furnish their own vehicles and provide all maintenance and upkeep. Typically, drivers are compensated on the basis of an hourly wage plus gas allowance.

Why are some markets closed and just specific markets available?
The number of owners and stores in a market area are determined by the population, demographic, and geographic studies. Once we have recruited the number of owners that a market requires, we then determine that market to be closed so that the existing owners may have the opportunity to operate multiple units and build the market successfully. The markets which are available require additional franchise owners to complete development.

What about areas that are not developed yet?
New markets are developed in a contiguous method. Once one market is developed to an acceptable level of owners and stores, our development team and operational staff then focus development efforts on adjacent markets.

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You'll receive a comprehensive, confidential Topper's Pizza Operations Manual covering the important facets of your store's operation. You'll also receive support from our Field Representatives. These Representatives are carefully selected to ensure a proper mix of academic knowledge and practical experience. These skills are often gained within our own franchise system. By staying in close contact, we'll know the strengths and weaknesses of your business and how to best assist you. We'll be there to help your business improve and grow. As a franchisee, you'll have hands-on assistance available in all areas of your business.

- Recruiting, hiring, training, and maintaining a staff
- Management training
- Business planning, projecting, and budgeting
- Maximizing financial performance
- Cost controls
- Cash flow management
- Customer and community relations
- Maintaining high operations standards for store product, service and image
- Advertising and field marketing
- Safety and security
- Food management and sanitation