El Bonito’s Ultimate Pizza Experience started in June 2002 by a young couple. It’s name was taken from their first born son who was just 8 months old during that time.
They first started selling pizzas in bazaars, a couple of “tiangge” and school events in Manila. After getting a positive feedback from customers, they were encouraged to put-up pizza food carts inside schools and company canteens.
In 2010, their first mall food cart opened in the New Divisoria Mall in Binondo, Manila. They then ventured into having their product franchised. Their franchising system was developed with the help of RK Franchise Consultancy Inc. They are also a proud member of the Filipino International Franchise Association (FIFA).