Al Abraaj dining experience is a diverse one. For some it's a special family occasion, and for others it's the most comfortable weekly "feel good food".
Al Abraaj is a restaurant that serves a multitude of cuisines That suit the taste of the mass market. It is a "simple" restaurant concept that appeals to the general public. The menu comprises of mainly Middle-Eastern/Arabic starters, Grills and Rice dishes in addition to a selection of Continental dishes.
Throughout the restaurant's history, the menu has always evolved to produce new exciting dishes. Since the beginning the Grills have always been the backbone of Al Abraaj's menu offer, however, an assortment of Indian, Iranian, Chinese and European dishes have become staple classics.
Besides the food offer, Al Abraaj is a pioneer in creating high quality interiors/atmosphere along with great value for money. Al Abraaj has become a brand synonymous with quality food, atmosphere and great value; bundled with decent/clean service.
Either dine-in, take away or delivery, Al Abraaj's customer profile ranges from mainly families to all sort of people who wants "good food - made - easy", as well as regional and international tourists who like to explore the local restaurant scene.
Al Abraaj team provides initial and on-going support which includes;
- Pre-entry to continuous market research.
- Pre-entry financial study, periodical management and financial auditing of the business and production of updated business plans.
- Initial, pre-launch, post-launch and on-going training of staff. Periodical visit.
- Menu re-engineering/updates.
- Provision, customization and supply of initial quantities of marketing material, packaging material, product catalogues and other marketing program/design.
- Technical support in relation to customized store designs/layouts.
- Supply and customization of software programs and web portal support.