The Swedish Franchise Association was founded in 1972. The association has about 100 members in three different categories and is growing steadily.
The interest in franchising in Sweden has increased noticeably over the past few years. More and more foreign business concepts see Sweden and the other Scandinavian countries as an attractive market in which to establish their systems. Hotels, real-estate agents, service companies, and above all restaurants and stores have realized the benefits that the Scandinavian market has to offer.
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