As with any market expansion, your entry to the Swiss market should be very well prepared. Not only are the legal framework conditions different than in other countries, there are also further cultural, country-specific features that will have a major impact on your expansion.

 

Since some concepts do not travel well from one country to the next, a certain sensitivity for the target market is crucial. In many cases, it is the small things that make the market tick different from your home market. Finding a niche in a well-supplied market is not easy. Is there anything that doesn’t yet exist? What is it that sets your product or service apart? How do you communicate its «difference» or «superiority»? Does you concept fit into the local lifestyle?

 

Despite all the changes that have taken place, Switzerland represents a very stable environment and an excellent test market for franchise expansions. With its four languages, Switzerland opens the door to France, Germany, Austria and Italy. Directly adjacent, these countries all share a similar cultural background with Switzerland.