I am a leader in operations and business development expert who has demonstrated the ability to lead a diverse team to a new level of success in a variety of highly competitive environment and organization cultures.
I am specialized in new business set up, productivity improvement and aggressive expansion plans. I have a strong technical and business qualification with an impressive track record of more than 25 years of hands-on experience in business strategic planning, business unit development, product development, franchising, operation, training, and quality management system ISO.
Proven of ability to successfully analyze as organization´s critical business measures requirements, potential opportunity, cost effective solution, innovative ideas to increase revenue and improve customer service solution. I completed my master´s degree in franchising thesis and worked along with franchising model since my first job, worked as a franchise consultant and speaker of franchise association (Thailand).
MY STRENGTH
- Strong leadership skills
- Drive
- Positive thinking
- Analytic thinking
- Very creative and innovative
- People manager
- Franchising
- Lean sig sigma
MY CONTRIBUTION
From my solid experience in managing multiple business formats, with a large firm and small SME.
I learnt and able to adapt myself to a new work environment comfortably and I understand the Pros & Cons of working with many different layers of skills and different ages.
I can seek a suitable style with the assigned organization and people, and I always contribute more than what I asked for.
EDUCATION
Southeastern University
1993 - 1995
MBA in Marketing
Bangkok University
1988 - 1991
BA in Communication Arts
DATE OF BIRTH
29 April 1971
WORK EXPERIENCE
YUM restaurant
Operations Director (Leadership Team)
October 2023 - Present
Direct line: COO Asia
Direct report: Operations manager, HRBP
Associate: Franchisee COO
No of stores: 1200 stores
Subordinators: 25,000 staff
Achievements
- Manage 1,200 franchised stores through a structured franchising system.
- Escalate KFC Thailand to become No.1 standard in Asia in 1 year.
- Launch KFC connect & KFC listen.
- Coach and develop Franchisee COO capability to drive operational excellence.
- Achieve global standard BSC performance metrics.
- Lead and inspire the Thailand Operations team to deliver outstanding results.
- Conduct regular restaurant visits to assess operational execution, customer experience, and compliance.
- Ensure franchisees effectively implement new rollouts, initiatives, and global CSL.
- Oversee Area Coaches´ performance and provide coaching to strengthen leadership and operational capability.
- Partner closely with Regional Coaches to align strategies, share best practices, and resolve operational challenges.
- Monitor and drive compliance with Yum! operational, food safety, and brand standards across all franchised locations.
- Lead capability-building programs to elevate overall franchise operations and business results.
- Represent and engage the Operations team at key events such as the RGM Convention, inspiring over 2,000 restaurant managers and operations leaders.
OSHINEI Enterprise Co., Ltd
Business Development & OPERATIONS Director
Sept 2022–October 2023
Direct line: CEO
Direct report: Operations manager, Marketing manager, Store auditing manager, Training manager, Product development manager.
No of stores: 26 stores
Subordinators: 1,000 staff.
Achievement:
- Uplift 31% of total EBITDA or 7 Mb/month within 3 months by increasing sales, saving cost & expenses.
- Uplift sales 5% YOY or 4.5 Mb/month through increase average spending/bill.
- Reduce COGS from 64%-60% or 3.6 Mb/month through effective raw material planning, and weekly stock take.
- Reduce COL from 15%-13% or 1.5 Mb/month through multi skill program and idle time management.
- Complete basic training modules (Cashier, Service, QSC, Basic kitchen, Advance kitchen, Administration support).
- Complete new store opening booklet (Standard layout, Standard equipment, Approved vendor lists, Brand CI, Cubical model).
- Complete standard manpower plan (Ideal manpower & Productivity).
- Set up new training center (New store training, new training team).
- Launch QSC audit team project (New QSC audit team, non-franchise agreement compliance process, QSC SOP
- 3 years strategic plan + OKR and KPIs.
- On process of organization reshuffle for IPO listing.
- Working as QMR for ISO certification.
- Integration new POS system with warehouse system.
- BOM (Book of Material).
- New group of franchised store training.
- Developing new CRM program.
- Marketing plan.
- Differentiation strategy (Product innovation plan)
- New brand development - Japanese food associated.
Black Canyon Co., Ltd
Director of Operations & Training
November 2018–September 2022
Direct line: CEO
Direct report: 15 Area managers, Training manager.
No of stores: 330 stores
Subordinators: 3,000 staff
Achievement:
- Contributed to new sales channel to recover financial crisis during covid 19 and gained 80 Mb through home isolation project.
- Reduced COG 3% or 36 Mb/year through effectively food preparation process and waste control.
- Reduce COL 5% or 72 Mb/year by multi skill and idle time management.
- Reviewed and completely new management training module.
- Involved in location selection and approve new stores.
- Launched new delivery channel (Black delivery).
- Launched new business format.
- Completed training store project (30 training stores).
- Reduced turnover from 12% to 3%.
- Directed and oversee 330 stores.
- Reduced non performing stores by 50% of total.
- Liaising with marketing team to develop LSM for specific stores.
- Reduced complaint from 5% down to 1.5%.
D´ Oro coffee Co., Ltd
Director of Operations
November 2017 November 2018
Direct line: CEO
Direct report: 5 Area manager, Training manager, Recruitment manger
No of stores: 120
Subordinators: 300
Achievement:
- Increased same store sales +20% or 48 Mb/year through bakery sales.
- Saved COG by 5% and COL by 4% or 26 Mb/year.
- Directed and supervised staff across 110 outlets to ensure they meet set objectives.
- Reviewed and launch new complaint policy.
- Launched new competitive pay structures.
- Directed & control franchised stores compliance with company policies and procedures.
- Developed and implement budget and plans for operations
- Monitored inventory levels to determine the need for stock supply at each outlet
- Ensure compliance with health/safety policies and procedures at stores
- Provided training to employees to develop their skills and enhance their job performance
- Provided solutions that address people issues in a timely and effective manner (reduce turn over by 50%)
- Mentor and motivate staff to put in their best in order to achieve financial goals
Own business
Freelance business consultant
March 2016 October 2017
Direct line: CEO
Direct report:
No of stores:
Subordinators:
Achievement:
Kid able (Montessori English language school)
- Developed company SOP and KPIs.
- Expand business into franchising model and successfully open 15 franchised stores.
Real estate project
- Developed sales kit and marketing plan.
- Found new sales channels.
Bakery café
- Developed company SOP and KPIs.
- Expanded business into franchising model and successfully open new factory.
Tesco Lotus
Area manager (AVP)
January 2012-March 2016
Direct line: Format director
Direct report: 5 District managers, 5 Operations HR manager.
No of stores: 300 stores
Subordinators: 4,500 staff
Achievement:
- Managed sales + 900 Mb/month.
- Directed and supervise staff across 300 outlets in the East zone.
- Sales achievement: 70% of stores sales > 100% over target.
- Selected by CEO & Lead - new business trial project for the company (5 convenience stores & 5 beauty stores).
- Lead - productivity team for the company (Shrink & Known loss reduction) saving 500 Mb.
- Ensure compliance with health/safety policies and procedures at stores (No safety complaints).
- Reduced the high turnover zone by 50%.
- Applied auditing tour and fraud compliance policy, Audit score = Blue.
- Provided training to employees to develop their skills and enhance their job performance
Tesco Lotus
Senior leasing manager food court (AVP)
January 2008-January 2012
Direct line: Mall director
Direct report: 8 Leasing managers
No of stores: 250 stores
Subordinators: 250 food court managers
Achievement:
- Sales achievement > target 3 years in a roll (+ 2,000 Mb/Year income)
- Developed leasing strategies for the food court business.
- Reduced vacancy from 20% to lower than 5 %.
- Directed team and implement regional prospective lessees.
- Listed current and predictable vacancies on all across nation stores
- Drafted and signing legally sound and detailed lease agreements.
- Scheduled property-related maintenance, as needed by lessees
- Addressed and recording all rule violations and penalty
- Renewed lease agreements, and termination
- Negotiated the updated features of applicable lease agreements.
- Performed relevant supervision prior to returning lessees deposits.
- Developed food court SOP for tenants
- Launched food court restaurant cash card system & plug in with Tesco club card
CP All (711)
GM of Bakery Cafe
April 2005-December 2007
Direct line: Managing director
Direct report: Operations manager, Product development manager, Training manager, Construction manager
No of stores: 80 of 711 stores & 10 of Bakery café stores
Subordinators: 1,000 staff
Achievement:
- Launched Yuuri Bakery café in 711 shops.
- Sales achievement > 200% over target.
- Managing the budget and monitoring the financial KPI of a business unit.
- Designed business plan of expansion new bakery business unit in 711 stores.
- Create and implementing strategies for long term business growth.
- Worked closely with product innovation team and other support team to launch new business.
- Improved internal processes for better productivity.
- Crafted the idea of store design and manage output the proven layout and perspective of store.
- Created product menus in line with store merchandising scheme.
- Developed key performance goals and managing the performance of staff.
- Oversee large projects and interpreting performance reports.
- Hired new staff within a department or business unit.
- Executed training program and align with corporate resources.
GFA corporation co., Ltd
Franchise director
May 2000-March 2005
Direct line: CEO
Direct report: Operations manager, Franchise manager, Construction manager, Marketing manager, Training manager, Product development manager, Warehouse manager
No of stores: 130 of equity stores & 30 franchised store % 3 international franchised stores
Subordinators: 700 staff
Achievement:
- Achievement Open 30 franchised stores and 50 own stores.
- Signed up and open 3 international stores.
- Structured COG & COL model for all stores and successfully achieve 3 years in a roll. Supervise corporate and franchised stores daily operation flow.
- Turned up company into ISO certified (QMR role).
- Designed expansion plan in franchise business unit, recruit new prospect franchisee.
- Applied operations process and procedures across all 100 stores, and 30 franchised stores.
- Developed and implement budget and plans for operations.
- Supervised design & construction team with effective ISO compliance People.
- Mentor and motivate staff to put in their best in order to achieve financial goals.
- Managed operation, training, design & construction and franchise department.
- Developed training plan for franchisee and corporate to minimize miss-conduct during fast expansion.
- Established Hub& Spoke training store across nationwide
Starbucks coffee co., Ltd
District manager
January 1997-April 2000
Direct line: GM
Direct report: 5 Area manger
No of stores: 50 stores
Subordinators: 450 staff
Achievement:
- Pioneer team of Starbucks Thailand, Trained in Seattle for 3 months retail operation management.
- Managed importation of store inventory, furniture, deco and appliances.
- A trainer of coffee knowledge and technical skill.
- I was the only one international team who was selected to supervise Malaysian team open their first store.
- I was the first selected & promoted to become district manager of Starbucks Thailand.
- Opened new stores, set up new store opening team with fast expansion plan.
- Executed operation procedure and policies to maximize profitability of each outlet.
- Provided customer insight to marketing team.
SKILL & FIELD OF EXTERTISE
- English Excellent
- Strategic planning
- Quality management
- Operations
- Marketing
- Auditing
- Franchising
- Business development
- Construction
TRAINING
2010
- TESCO leadership course.
- Lean Six Sigma
- Influencing skills.
- Soft skills.
- Leadership at Tesco way & Change strategy
2007
- CP ALL
- TQMBusiness innovation
- Blue ocean strategy
- Strategic planning
- Marketing though planning.
2005
- ROBERE CONSULTANT
- QMR/Internal auditor
1997
- STARBUCKS
- Retail operations management
