Brand Genius (Eng ver.)
Building brands in different eras. The secrets behind how each business was built from the ground up and what kind of marketing strategies were used in order to build an organization into an “international brand?” Marketing strategies that changed the world.
Marketing legends that tell of behind-the-scenes strategies and the in depth secrets of the executive mindsets behind world-class organizations.
The growth of an international brand until present and its future path. A complete summary of business planning, from business creation, business strategies, to marketing strategies!
จำนวน : 280 หน้า