BEAUTY CONNECT EXPO 2017
08-10 December, 2017
Rose Garden Hotel (Yangon, Myanmar)
BLOOMING MARKET IN BEAUTY SECTOR IN MYANMAR
Personal care product investors and traders are eyeing Myanmar with a “gold rush mentality”. Not only because Myanmar is opening up to foreign trade and investment, but also because the rate of people spending money to beauty Myanmar is increasing dramatically.
From 2008 to the present, there are many changes in the consumer behavior of Myanmar people on beauty. They started to take care of their looking. They pay more and more for cosmetics, personal care, especially hair care products.
The number of people buying hair care products has increased by 2.6% every year in the country and 3.2% in rural areas. And for body care products, the number is 1% per year in the country and 1.8% in rural areas.
Regarding the consumer’s purchasing power, beauty and personal care reached a market value of US$318 million in 2013.The opening up of the country has led to rising consumer purchasing power. It’s proved by the increase demand for imported cosmetics nearly doubled between 2008 and 2011.
ชาตรี ธีรธรรมนิตย์
